Outside of the ATF manufacturing reports, there's these things called quarterly reports from publicly traded companies like Ruger :
Increase in estimated Ruger Units Soldand Smith & Wesson:
from Distributors to Retailers
23% 3rd quarter
19% through 10/11
Increase in total adjusted NICS Background Checks (thousands)
12% 3rd quarter
13% through 10/11
"Orders for our firearms remained strong in the quarter, evidenced by increased sales of our Smith & Wesson brand pistols and modern sporting rifles. In fact, firearm unit sales in our consumer channel were up 44.4% compared with the adjusted NICS* increase of 10.8% for the same three-month period ending July 31. "So in both instances the increase percentage of units sold was higher than the percentage increase in NICS checks. A pretty strong indicator that firearm sales were up across the board despite Ladd/Josh's finger-in-ear & yelling denials.
But facts don't matter do they?