The National Rifle Association, that well-funded protector of the people's right to keep and bear arms, is also a felon's best friend...
..our elected officials who've allowed NRA self-preservation to take precedence over public safety considerations are complicit in criminal acts of violence that target children.
..it's time to expose the NRA for what it really is: a front for illegal gun sales.
In between, he follows the standard theme. Throw in a few emotional arguments followed by some 'facts' arranged in a way that the 'average' person doesn't notice all the laws that were already broken unless they do some research. But what's going to stick in their heads isn't the facts and figures but instead the radically hostile phrases above and they're going to start questioning the integrity of the writer.
Odds are good the 'average' reader knows some NRA members, is a member themselves (that helps when an organization has a membership of 4m+) or they voted for those 'complicit' elected officials. Most people will take a look at an article written like this and realize just how stupid it is. Then, when they start hearing the same arguments from other gun control fanatics start in on their rants, the people are already disposed to put them in the same category.
Keep writing Mr. Evans, you're helping us out w/ every word.