What they need to believe:
This was posted by the lily white folks at the CSGV. They need to convince themselves and their followers that gun owners want to kill 'federal agents' and hate all minorities in order for their meme to survive while ignoring all the racist rhetoric and discrimination pushed by their own commenters.
For years, the Hutu's in Rawanda referred to Tutsi's as 'cockroaches' in order to make them seem less than human.
This is how they want to see us as well.
(meme blatantly stolen from GFZ)