Recognizing that the actual NRA is too much for them to deal with, Tim Heyne, a member of the Brady Campaign, sets his sights on the much smaller and less organized National Toy Rifle Association, mostly made up of 8-10 year old boys. In his yearly letter to Santa (BC members still believe in myths unsurprisingly), he pleads to keep these deadly weapons out of the hands of potential future sociopaths as playing with toys has been long associated to later massacres:
But it just seems too horribly logical that, as children become desensitized from the deadly reality/awareness of what a handgun is by playing with one, it may make it that much easier for them to pick up and "play" with a real gun, being involved in a situation that could escalate horribly as the pellet gun might be mistaken as real, or may help make for an easy transition to a real handgun as the child becomes older.
Obviously the concept of education has escaped another member of the Brady Campaign. Perhaps it's a membership requirement.
A comment by 45Superman on Huffpo:
" . . . or may help make for an easy transition to a real handgun as the child becomes older."
That, I submit, is closer to the real reason for such a campaign--removing toy guns from the equation, because they interfere with indoctrinating kids into the rabidly anti-gun mindset that the citizen disarmament lobby so cherishes. Do that for long enough, and there will be no one left to fight for gun rights.